UI/UX Designer @ Clothesline
An app that encourages circular, sustainable fashion on college campuses through the borrowing and lending of clothes
An app that encourages circular, sustainable fashion on college campuses through the borrowing and lending of clothes
April 2024 - September 2024
Click to explore the opening screens of the app!
Click to explore the opening screens of the app!
Skills: User Research, Prototyping, User Experience, Visual Identity & Branding
Tools: Figma, Notion
Tools: Figma, Notion
Because I joined Clothesline during its initial startup phase, I was able to contribute meaningfully to
the ideation and development of the application. At its core, our team wanted to build a platform for students
to lend their clothes at an affordable price, ultimately making sustainable fashion more accessible on our campus.
When I first joined, the concept was pitched as ClothesMatch. Immediately, I knew that I had the opportunity
to improve upon our brand identity to find a name that better suited our mission.
I wanted something that evoked a sense of freshness while staying grounded in the natural world, echoing our
sustainability efforts. It needed to reflect the excitement and joy of getting new clothes without encouraging
people to purchase them through fast fashion. For me, “clothesline” managed to capture these abstract feelings.
When I thought of a clothesline, imagery of an expansive blue sky and rolling green hills came to mind. Clothes hung up
to dry with a warm breeze gently blowing through them, rustling the clean fabric. With this, I knew that Clothesline
was the perfect name, providing us with a strong concept to build the rest of our design on.
Unlike the logo for Pacific Ties, choosing a symbol that felt fitting was a much easier process. Following the name, I
presented a rough sketch of a simple white t-shirt strung up on a clothesline, against a blue sky. As we determined
the color system, a muted cream, soft baby blue and pastel green to represent our commitment to sustainability
and the environment, we went through several iterations to perfect the logo.
Clothesline was supported by Creative Labs, an on-campus organization that brings together startup ideas and
talented students. Operating on a quarter-by-quarter basis, teams are expected to present their finished applications
by the end of the quarter, challenging us to complete our work in a mere 8-weeks. This shortened timeline proved to be
difficult at times, especially during busy weeks with assignments and exams, but it taught me valuable lessons
in project management and collaboration.
As part of the design team, we focused initially on user research, conducting interviews and creating user personas to
understand how to best accomodate our target audience. Using the knowledge gathered, we created the user flow,
thinking through each step of the borrowing and lending process to ensure the experience is seamless and intuitive.
Working out the user flow with the team was extremely helpful as we moved to designing the low-fidelity, and
later high-fidelity, wireframes. Because we had talked through each step of the user experience, our team was
able to work in parallel to design all of the necessary screens for the development team to create on the front-end.
From this experience, I gained knowledge in the fundamentals of UI/UX design, from user research to
properly wire-framing every aspect of the user experience.