Amanda
Chan
WORK
SOCIAL MEDIA MANAGEMENT
ABOUT
Digital Media Management
Telling impactful stories that keep audiences connected and engaged
TOOLS
Figma
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Google Workspace
Asana
Figma
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Google Workspace
Asana
SKILLS
Branding & Visual Identity
Graphic Design
Typography & Layout
Social Media Marketing (Instagram, TikTok)
Content Creation & Planning
Graphic Design
Typography & Layout
Social Media Marketing (Instagram, TikTok)
Content Creation & Planning
PACIFIC TIESEditor-In-Chief / Head of Design and Social Media
A digital rebrand and the launch of Fresh Catch, a new short-form series, drove a 50% increase in engagement across Instagram and our website.
- Cluttered and disjointed
-
Only posted about articles
- No clear visual identity
- Varied but cohesive feed
-
Standardized frame makes articles stand out
- Posts also spotlight community events and staff members
We published and promoted 30+ pieces last year. Fresh Catch helped writers build confidence and kept us publishing weekly.
Consistent posting gave us a visual and written identity that felt exciting and dynamic.
Fresh Catch IG Post Template
Beyond managing production of two zines, I also wrote and designed my own pieces for each issue. Writing and designing these pieces sharpened my storytelling, as I worked to capture real moments and the feelings behind them.
It’s About Old Friends explores the importance of friendship throughout an ever-changing life.Fireflies & the Summer of Magic captures the tender moments of summer love.
MADA
Graphic Designer
By tapping into a larger cultural conversation, one TikTok reached 100K+ views and 7.6K+ likes, connecting with audiences beyond a typical ad.
Carolyn or Carrie? TikTok
I carried this approach into the Instagram graphics I designed, staying on-brand while capturing Mada's fun, playful personality.
Digital Design Intern
Working within an established brand voice and visual identity, I designed marketing emails that presented some of Bumble and bumble's most popular products in fresh, engaging ways.